SAL! Brand Creation and Marketing
Creating a new product and growing the food industry
SAL! was a brand dedicated to the food, restaurant, and entertainment industry in Puerto Rico developed to provide information, reservation, and deals when dining, among other features.
It was created as a response to the lack of availability of centralized information and launched as a niche product by GFR media company. Brand development included definition, overall visual identity, site design, publications, marketing, collateral pieces, advertising for events, and signage, among others.
DESIGN, STRATEGY
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Where can I find restaurant information, have options categorized, get offers and make reservations?
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Created a branded product that included printed guides, a site, an application, brokered deals with restaurants and credit card for client benefits, an online user-voting awards platform, resulting in an overall growth of the food industry in Puerto Rico.
The brand name SAL!, plays with the double Spanish meaning of both table salt and to go out.
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- A recognizable, valued and trusted source of information for foodies.
- Launched the first food mobile app in PR, awarded best in mobile by the Society for Marketing.
- Created the first user-voting platform, a Design Finalist in the Bienal Iberoamericana de Diseño.
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Principal designer, logo & brand development, design management for site and mobile, print production, advertising and client presentations.
